Side Story! Ichigo and the Magic Lamp
Ichigo wakes up to find himself in the middle of a desert. Sitting next to a confused Ichigo are Uryu, Orihime, and Chad, all dressed in an Arabian style. Introducing themselves as “Urio,” “Ori Mei,” and “Chaido,” the three explain that they are in search of a treasure called the “Snow Crystal.”
Aired 07/09/2010EP 287 - Side Story! Ichigo and the Magic Lamp

Bleach
Ichigo Kurosaki is a rather normal high school student apart from the fact he has the ability to see ghosts. This ability never impacted his life in a major way until the day he encounters the Shinigami Kuchiki Rukia, who saves him and his family's lives from a Hollow, a corrupt spirit that devours human souls.
Wounded during the fight against the Hollow, Rukia chooses the only option available to defeat the monster and passes her Shinigami powers to Ichigo. Now forced to act as a substitute until Rukia recovers, Ichigo hunts down the Hollows that plague his town.